YŌKAI

VIDEO PROJECT FOR NOWNESS







YŌKAI: GHOST, PHANTOM, SPIRITS. 
STRANGE AND SUPERNATURAL CREATURES FROM
JAPANESE CULTURE SINCE ANCIENT TIME.

THIS VIDEO IS MEANT TO BE A FREE INTERPRETATION  OF A SELECTION OF YOKAI CHARACTERS, PLAYINGWITH  THE MOST CONTEMPORARY LUXURY BEAUTY PRODUCTS, PRESENTING A NEW
AND DECONSTRUCTED AESTHETIC.


THE CONNECTION BETWEEN BEAUTY AND HORROR IS REVEALED ON ︎NOWNESS.COM 

Concept and direction 
Gilda Scaglioni and Francesco Petroni.



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