YŌKAI



EXPLORING THE CONNECTION BETWEEN BEAUTY AND HORROR PRESENTING A NEW AND A DECONSTRUCTED AESTHETIC










YŌKAI ARE GHOSTS, SPIRITS, PHANTOMS, STRANGE AND SUPERNATURAL CREATURES FROM JAPANESE CULTURE SINCE ANCIENT TIME.

A FREE INTERPRETATION  OF A SELECTION OF YOKAI CHARACTERS, PLAYING WITH THE MOST CONTEMPORARY LUXURY BEAUTY PRODUCTS.

THE CONNECTION BETWEEN BEAUTY AND HORROR TO THE PULSANTING SOUNDS OF PRODUCER AND MYKKI BLANCO COLLABORATOR PHISICAL THERAPY
IS REVEALED ON ︎NOWNESS.COM





CONCEPT AND DIRECTION:
GILDA SCAGLIONI
FRANCESCO PETRONI







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