︎

Mark
















YOHJI YAMAMOTO
CUTTING AGE

CREATING A GUERRILLA CAMPAIGN TO CELEBRATE THE 40TH ANNIVERSARY OF THE YOHJI YAMAMOTO'S GRACEFUL SUBVERSIVE CREATIVITY.







YOHJI YAMAMOTO PRESENTS HIS WORK, FOR THE FIRST TIME IN BERLIN, STAGING A PARADE OF ICONIC PIECES. A THREE DAYS EVENT, UNDER THE THEME OF "CUTTING AGE" 










CREATIVE DIRECTION

CREATING THE "YY SATELLITES" CONCEPT TO INTEGRATE THE UNIQUE CONTENTS IN A TEMPORARY DIGITAL PLATFORM.
A SEQUENCE OF 15 URLS UNDER THE "YY MATRIX" A BRIDGE BETWEEN THE UNDER WORLD AND THE ABOVE WORLD OF WEB.
A DIGITAL MEMORY ARCHIVE.



 














CREATIVE STRATEGY

SPREADING THE YOHJI YAMAMOTO’S PUNK POETRY BY SETTING A DISRUPTIVE COMMUNICATION SYSTEM, FROM THE DIGITAL PLATFORM TO THE STREET GUERRILLA, TO STAGE A MYSTERIOUS REPRESENTATION OF THE YOHJI YAMAMOTO UNIVERSE.






 


URBAN GUERRILLA  ACTIVATION

FROM THE STREETS TO THE DIGITAL WORLD.
CRYPTIC POSTERS AND NIGHT PROJECTIONS PUSHING THE YY SATELLITES URLS. 










NIGHT WINDOW PROJECTION ON BUILDING FACING THE WARSCHAUER BRIDGE









.


SPECIAL WINDOW DISPLAY FOR SELFRIDGES. 
Ru