YOHJI YAMAMOTO
CUTTING AGE
CREATING A GUERRILLA CAMPAIGN TO CELEBRATE THE 40TH ANNIVERSARY OF THE YOHJI YAMAMOTO'S GRACEFUL SUBVERSIVE CREATIVITY.
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YOHJI YAMAMOTO PRESENTS HIS WORK, FOR THE FIRST TIME IN BERLIN, STAGING A PARADE OF ICONIC PIECES. A THREE DAYS EVENT, UNDER THE THEME OF "CUTTING AGE"
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CREATIVE DIRECTION
CREATING THE "YY SATELLITES" CONCEPT TO INTEGRATE THE UNIQUE CONTENTS IN A TEMPORARY DIGITAL PLATFORM.
A SEQUENCE OF 15 URLS UNDER THE "YY MATRIX" A BRIDGE BETWEEN THE UNDER WORLD AND THE ABOVE WORLD OF WEB.
A DIGITAL MEMORY ARCHIVE.
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CREATIVE STRATEGY
SPREADING THE YOHJI YAMAMOTO’S PUNK POETRY BY SETTING A DISRUPTIVE COMMUNICATION SYSTEM, FROM THE DIGITAL PLATFORM TO THE STREET GUERRILLA, TO STAGE A MYSTERIOUS REPRESENTATION OF THE YOHJI YAMAMOTO UNIVERSE.
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YY SATELLITES CONTENTS
NOTES AND QUOTES: YOHJI YAMAMOTO
HAND PRINTED FILM PHOTOGRAPHY: MONICA CAROCCI
ILLUSTRATION: MASAO NIHEI
MIXED MEDIA CONTENTS: WEBCAMS,
8MM, VHS, DIGITAL CAMERA TAKES
AND ARCHIVE MATERIALS.
NOTES AND QUOTES: YOHJI YAMAMOTO
HAND PRINTED FILM PHOTOGRAPHY: MONICA CAROCCI
ILLUSTRATION: MASAO NIHEI
MIXED MEDIA CONTENTS: WEBCAMS,
8MM, VHS, DIGITAL CAMERA TAKES
AND ARCHIVE MATERIALS.
URBAN GUERRILLA ACTIVATION
FROM THE STREETS TO THE DIGITAL WORLD.
CRYPTIC POSTERS AND NIGHT PROJECTIONS PUSHING THE YY SATELLITES URLS.
![](https://freight.cargo.site/t/original/i/263fedaf8a7d47639f5e7bb4581794bbba802d5cb5ec0e446f24b7a6f908f5fb/yyy_guerrilla_posrter.jpg)
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WINDOW PROJECTION BUILDING FACING THE WARSCHAUER BRIDGE
.
CREATING A VIDEO COLLAGE, MADE EXCLUSIVELY FOR SELFRIDGES, TO CELEBRATE THE
YOHJI YAMAMOTO’S WORLD.
CREATIVE DIRECTION:
AND FINE PRINTS: MONICA CAROCCI
MUSIC: IOKOI /THELICIOUS / DAVIDE TOMAT
UTKU TAVIL / ESKINZIO / SIGURD YTRE-ARNE
PROD: 515 / BLACK BOARD BERLIN
YY PROJECT MANAGER:
TATJANA SPRICK AND GEN TOIDE
GILDA SCAGLIONI AND LUCA PILUTZA | 10 TO TOKYO
FILM PHOTOGRAPHYAND FINE PRINTS: MONICA CAROCCI
MUSIC: IOKOI /THELICIOUS / DAVIDE TOMAT
UTKU TAVIL / ESKINZIO / SIGURD YTRE-ARNE
PROD: 515 / BLACK BOARD BERLIN
YY PROJECT MANAGER:
TATJANA SPRICK AND GEN TOIDE