YOHJI YAMAMOTO
CUTTING AGE






CREATING THE COMMUNICATION PROJECT, THE STRATEGY AND THE CONTENTS FOR  THE YOHJI YAMAMOTO SPECIAL EVENT MADE TO CELEBRATE THE 40th YEAR ANNIVERSARY OF THE JAPANESE AVANT GARDE FASHION DESIGN MASTER.







THREE DAY EVENT PART OF THE BERLIN GALLERY WEEK END, A FASHION SHOW WITH THE MOST ICONIC YOHJI YAMAMOTO'S ARCHIVE CREATIONS, HELD IN THE HEART OF KREUZBERG, AMONG THE CONCRETE WALLS OF SAINT AGNES CHURCH.




 


STRATEGY

CREATING A DISRUPTIVE COMMUNICATION SYSTEM


A PHIGICAL EXPERIENCE, FROM THE DIGITAL PLATFORM TO THE URBAN GUERRILLA INSTALLATIONS. REFLECTING THE YOHJI YAMAMOTO’S PUNK POETRY.






CREATIVE DIRECTION

CREATING THE YY SATELLITES MAIN CONCEPT TO INTEGRATE THE YOHJI YAMAMOTO UNIQUE CONTENTS IN A TEMPORARY DIGITAL PLATFORM. A DIGITAL MEMORY ARCHIVE. A MYSTERIOUS REPRESENTATION OF THE YOHJI YAMAMOTO UNIVERSE.

AN EXCLUSIVE COLLECTION OF 15 URLS UNDER THE "YY MATRIX". A BRIDGE BETWEEN THE UNDERWORLD AND THE ABOVEWORLD OF WEB.



 



POSTER GUERRILLA CAMPAIGN


PUSHING THE YY URLS AROUND BERLIN.








INSTALLATION

WINDOW PROJECTION BUILDING FACING THE WARSHAUER BRIDGE





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VIDEO PROJECT MADE FOR CUTTING AGE AND SEFRIDGES


REINFORCING THE STORYTELLING
DELIVERING AN ARTISTIC APPROACH, A COLLAGE  OF UNIQUE CONTENTS MADE WITH BOOKS, HAND PRINTED PHOTOGRAPHY FILMS, VHS, 8MM, DIGITAL CAMERAS AND ARCHIVE MATERIALS TO CREATE TIMELESS TOUCH DISTORSION.










CREATIVE DIRECTION. 
STRATEGY. 
DESIGN. 
BRANDED CONTENTS. 
ART DIRECTION.

CONCEPT & CREATIVE IDEA:
GILDA SCAGLIONI & LUCA PILUTZA


MEDIA: GUERRILLA POSTER CAMPAIGN. 
STREET PROJECTIONS. 
DIGITAL PLATFORM.

FILM PHOTOGRAPHY: MONICA CAROCCI
MUSIC: IOKOI / THELICIOUS / DAVIDE TOMAT /
UTKU TAVIL / ESKINZIO / SIGURD YTRE-ARNE /
AGENCY: 515 / BLACK BOARD BERLIN







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