YOHJI YAMAMOTO
Y SATELLITES


WE’VE CURATED THE COMMUNICATION PROJECT, THE STRATEGY AND THE CONTENTS FOR “CUTTING AGE” THE SPECIAL EVENT MADE TO CELEBRATE YOHJI YAMAMOTO IN BERLIN.











Y SATELLITES WAS THE MAIN CONCEPT WE’VE CREATED TO INTEGRATE THE YOHJI YAMAMOTO CONTENTS IN A TEMPORARY DIGITAL PLATFORM.  IT IS A METAPHORE, A MYSTERIOUS REPRESENTATION OF THE YOHJI YAMAMOTO WORLD.

IT
IS AN EXCLUSIVE COLLECTION OF URLS UNDER THE “YY” MATRIX, A BRIDGE BETWEEN THE UNDERWORLD AND THE ABOVEWORLD OF WEB.

A COMMUNICATION TOOL FOR THE CONTENTS AND THE ARTISTIC COLLABORATIONS. THEY FUNCTION LIKE AN ONLINE GALLERY OF INDEPENDENT MINI WEBSITES, EVERY URL WAS THE ENTRANCE TO THE YY WORLD, A SERIES OF VIDEOS, CITY INSTALLATIONS AND UNBRANDED POSTER WAS CREATED TO PROMOTE THE EVENT.



CONTENTS OVERVIEW

temporary website





UNBRANDED POSTER GUERRILLA CAMPAIGN



unbranded poster guerrilla campaign

VIDEO PROJECTION IN
WARSHAUER STRAßE BUILDING





The video below, was the fist Y satellite video project
also used for the Selfridges promotion in London.





CLICK HERE TO VISIT THE  
yyyyyy.jp TEMPORARY WEBSITE





Client: Yohji Yamamoto
Year: 2013
Tipology:
art direction, creative strategy, concept,
design, web platform, branded contents,
photography, videography, music,
direction and production.
Media: Guerrilla marketing, Posters,
street installation, Web platform.






BACK


Film Photography: Monica Carocci
Music: Iokoi, Thelicious, Davide Tomat, Utku Taviel, Eskinzio, Sigurd Ytre-Arne
Agency: 515 
Production: Black Board Berlin.
Concept & Creative idea: Gilda Scaglioni & Luca Pilutza



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