SCRAMBLER
DUCATI
BRAND VISION
SETTING A FREE, FRESH AND INCLUSIVE STYLESCAPE FOR THE NEW SCRAMBLER DUCATI RE BRANDING.
CREATIVE STRATEGY AND BRAND DESIGN
FINE-TUNING THE “LAND OF JOY” BRAND STRATEGY TO OFFER NEW RIDERS AN ACCESSIBLE, CREATIVE GATEWAY THAT SETS ITSELF APART FROM DUCATI'S MORE ASPIRATIONAL BIKES. ESTABLISHING A YELLOW BOLD AND DYNAMIC BRAND DESIGN WITH A STRATEGIC POSITIONING, TO PROVIDE A BRIGHT HAPPY BRAND EXPERIENCE.
BRAND LAUNCH
INTRODUCING THE YELLOW SHIPPING CONTAINER CONCEPT, FOCUSING ON THE NEW WORDMARK AND ORIGINAL KEY COLOR WITHOUT SHOWCASING THE BIKE. LAUNCHING A LOUD MESSAGE: THE NEW SCRAMBLER IS READY FOR WORLDWIDE SHIPPING.
CREATIVE DIRECTION
WELCOME TO THE LAND OF JOY! CRAFTING NON TRADITIONAL VISUAL IDENTITIES TO ELEVATE THE SCRAMBLER TONE OF VOICE INTO A CONSISTENT AND DYNAMIC VISUAL AESTHETIC. A STRATEGIC APPROACH TO CREATE A WIDE RANGE OF BRANDED CONTENT.
CREATIVE DIRECTION
A JOURNEY INTO THE LAND OF JOY. EXPANDING THE BRAND EXPERIENCE IN THE USA AND REINFORCING THE STORYTELLING FEATURING JAMIE ROBINSON, DRAKE MCLROY, AND SEE SEE MOTORCOFFE IN PORTLAND.
CREATIVE DIRECTION
LIGHTING WITH AN ARTISTIC APPROACH THE ACTIVATION CAMPAIGN FOR “CUSTOM RUMBLE” THE DUCATI WORLDWIDE CONTEST FOR CUSTOMIZED SCRAMBLERS.
A UNIQUE 30 SECOND ANIMATION MADE WITH LOT OF HANDMADE PENCIL DRAWINGS. PROMOTED ON SOCIAL MEDIA AND DUCATI'S WEBSITE.
THE RESULT WAS A MEGAPHONE FOR THE SCRAMBLER DUCATI BRANDING.
