RE BRANDING

SCRAMBLER DUCATI. 

THE LAND OF JOY




Since the very beginning, one year before the launch, we’ve worked on the future vision of the Scrambler project with the Ducati team.
Scrambler was the name used for a series of motorcycles made by Ducati for the American market from 1962 until 1974.

The new Scrambler Ducati is the interpretation of the iconic 62 ducati model. the perfect blend of tradition and modernity. a return to the pure essence of motorcycling: two wheels, a wide handlebar, a simple engine and a lot of fun.


the problem to solve was to create a sub brand different from Ducati
open to a new target of audience, Free, creative and inclusive.
We defined the strategy elbow to elbow, with the Scrambler Ducati team.
The strategy was to provide newish riders an accessible gateway to the rest of Ducati’s more aspirational bikes. Than we start to design and producing contents.







THE FIRST TEASER


The shipping container was the idea used for introducing the new wordmark and the original yellow key color without showing the bike. Giving a clear message: The new Scrambler Ducati is here ready to be shipped worldwide. They got record sales in 2015, including 16,000 Scramblers sold worldwide







VISUAL IDENTITY






BRANDED CONTENTS:

DRAKE McELROY & JAMIE ROBINSON IN PORTLAND





CUSTOM RUMBLE

WORLDWIDE CONTEST FOR THE CUSTOMIZED DUCATI SCRAMBLERS 
︎ discover more




Client: Scrambler Ducati
Year: 2014 - 2019
Typology:
Re-Branding, Art Direction,
Brand Design, Type Design,
Web Design, Catalog Design, Branded Contents,
Videography Direction,
Production
Media
Catalogues, magazine
Website, Instagram, Facebok Youtube, Vimeo
Credits:
brand directors: Mario Alvisi, Claudio De Angeli at Scrambler Ducati
product manager:
Claudio De Angeli, at Scrambler Ducati
marketing:
Angelo Marino, Rocco Canosa at Scrambler Ducati
agency:
515
creative direction and design:
Luca Pilutza



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