MAX MARA 
THE CUBE
 

A DIGITAL CAMPAIGN MADE TO CELEBRATE THE TENTH ANNIVERSARY OF THE ICONIC MAX MARA WRAPAROUND DOWN JACKET. 










CREATIVE DIRECTION

A FLOATING JOURNEY IN THE AIR THROUGH NATURAL ELEMENTS. EXPLORING IN A POETIC WAY THE FEATURES OF THE CUBE JACKET, EXTRALIGHT, WARM AND VERSATILE.










CREATIVE DIRECTION:
GILDA SCAGLIONI | 10 TO TOKYO + FRANCESCO PETRONI
FILM DIRECTOR:
FRANCESCO PETRONI
MODEL:
TARA FALLA





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