MAX MARA
THE CUBE
A DIGITAL CAMPAIGN MADE TO CELEBRATE THE TENTH ANNIVERSARY OF THE ICONIC MAX MARA WRAPAROUND DOWN JACKET.
CREATIVE DIRECTION
A FLOATING JOURNEY IN THE AIR THROUGH NATURAL ELEMENTS. EXPLORING IN A POETIC WAY THE FEATURES OF THE CUBE JACKET, EXTRALIGHT, WARM AND VERSATILE.
![](https://freight.cargo.site/t/original/i/c8bba0cc1b482c7f414a671104baa6a8d93702ecd0d43bd5a5aae80ed0ea0216/CUBECUT____Express__________.gif)
CREATIVE DIRECTION:
GILDA SCAGLIONI | 10 TO TOKYO + FRANCESCO PETRONI
FILM DIRECTOR: FRANCESCO PETRONI
MODEL:
TARA FALLA