MAX MARA
THE CUBE
A DIGITAL CAMPAIGN MADE TO CELEBRATE THE TENTH ANNIVERSARY OF THE ICONIC MAX MARA WRAPAROUND DOWN JACKET.
CREATIVE DIRECTION
A FLOATING JOURNEY IN THE AIR THROUGH NATURAL ELEMENTS. EXPLORING IN A POETIC WAY THE FEATURES OF THE CUBE JACKET, EXTRALIGHT, WARM AND VERSATILE.
CREATIVE DIRECTION:
GILDA SCAGLIONI | 10 TO TOKYO + FRANCESCO PETRONI
FILM DIRECTOR: FRANCESCO PETRONI
MODEL:
TARA FALLA