MAX MARA
THE CUBE


A PROJECT MADE TO CELEBRATE
THE CUBE ANNIVERSARY, 
THE ICONIC MAX MARA
WRAPAROUND DOWN JACKET.








THE VIDEO EXPLORE IN A POETIC WAY THE FEATURES OF THE JACKET,
WARM EXTRALIGHT AND VERSATILE.
A JOURNEY FLOATING IN THE AIR THROUGH NATURAL ELEMENTS.








CONCEPT 
ART DIRECTION  
GILDA SCAGLIONI AND FRANCESCO PETRONI
FILM DIRECTOR: FRANCESCO PETRONI




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