MAX MARA
THE CUBE

A PROJECT MADE TO CELEBRATE
THE CUBE ANNIVERSARY, 
THE ICONIC MAX MARA
WRAPAROUND DOWN JACKET.



THE VIDEO EXPLORE IN A POETIC WAY
THE FEATURES OF THE JACKET,
WARM EXTRALIGHT AND VERSATILE.
A JOURNEY FLOATING IN THE AIR
THROUGH NATURAL ELEMENTS



Concept and art direction
Gilda Scaglioni and Francesco Petroni
Film Director Francesco Petroni



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