MAX MARA
SPARKLIN RADIANCE

WINDOWS DISPLAY ANIMATION PROJECT
MADE EXCLUSIVELY FOR THE MAX MARA
AOYAMA STORE IN TOKYO. 


GRAPHIC ANIMATION INSPIRED BY 50s
PAPER CUT-OUT MOTION PICTURES TITLE SEQUENCES
AND BY THE GEOMETRY OF THE FACADE ARCHITECTURE.
THE LAYOUT OF THE LINES GENERATE A SENSE OF PERSPECTIVE.
THE COLOR PALETTE IS INSPIRED BY COLLECTION SOPHISTICATED NUANCES.




GRAPHIC ANIMATION INSPIRED BY 50s
PAPER CUT-OUT MOTION PICTURES TITLE SEQUENCES
AND BY THE GEOMETRY OF THE FACADE ARCHITECTURE.
THE LAYOUT OF THE LINES GENERATE A SENSE OF PERSPECTIVE.
THE COLOR PALETTE IS INSPIRED BY COLLECTION SOPHISTICATED NUANCES.




Art direction: Gilda Scaglioni and Francesco Petroni
Director: Francesco Petroni




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