^{45° 03' 00" N}
1O ^TOTOKYO
_{35° 41' 22" N}

ABOUT

(LA)HORDE FOR ALPINE

CREATIVE STRATEGY

INVITING (LA)HORDE TO TRANSLATE AND REIMAGINE THE WORLD OF MOTORSPORT DURING THE LEGENDARY 24 HOURS OF LEMANS. THIS COLLAB MARKS THE BEGINNING OF ALPINE’S NEW ERA.

CREATIVE VISION

EXPLORING THE CONNECTION BETWEEN HUMANS AND MACHINES. BLENDING THE WORLD OF ALPINE AND MOTORSPORT THROUGH (LA)HORDE’S UNIQUE VISION AND INTERPRETATION OF THE 24 HOURS OF LE MANS.

ALPINE A290 LAUNCH EVENT

CONCEIVED AS A BRAND MANIFESTO FEATURING THE PERFORMATIVE EXPRESSION OF (LA)HORDE.

CREATIVE DIRECTION / ADVISOR: 10TOTOKYO
FILM DIRECTION AND CREATIVE DIRECTION : (LA)HORDE
MARINE BRUTTI, ARTHUR HAREL, JONATHAN DEBROUWER
STYLIST: SALOMÉ POLOUDENNY

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