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(LA)HORDE FOR ALPINE






CREATIVE STRATEGY

INVITING (LA)HORDE TO TRANSLATE AND REIMAGINE THE WORLD OF MOTORSPORT DURING THE LEGENDARY 24 HOURS OF LEMANS. THIS COLLAB MARKS THE BEGINNING OF ALPINE’S NEW ERA.







CREATIVE DIRECTION

EXPLORING THE CONNECTION BETWEEN HUMANS AND MACHINES. BLENDING THE WORLD OF ALPINE AND MOTORSPORT THROUGH (LA)HORDE’S UNIQUE VISION AND INTERPRETATION OF THE 24 HOURS OF LE MANS.







ALPINE A290 LAUNCH EVENT

CONCEIVED AS A BRAND MANIFESTO FEATURING THE PERFORMATIVE EXPRESSION OF (LA)HORDE.








AGENCY: HAVAS ART & CULTURE
CREATIVE STUDIO: 10TOTOKYO
CREATIVE ADVISOR: GILDA SCAGLIONI
TALENT MANAGEMENT: STUDIO 112
FILM DIRECTION : LA HORDE
MARINE BRUTTI, ARTHUR HAREL, JONATHAN DEBROUWER
STYLIST: SALOMÉ POLOUDENNY
MUSIC: PIERRE AVIA



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