DUCATI
XDIAVEL 



CREATING A 360° CAMPAIGN FOR THE FIRST EVER FEET FORWARD DUCATI.
ARE YOU READY TO CHANGE POSITION? 











BRAND STRATEGY 

DRIVING A NEW DUCATI AESTHETIC FROM THE TEASER TO THE CAMPAIGN.
CREATING AN INTEGRATED COMMUNICATION SYSTEM, USING DISTINCTIVE CONTENTS TO ELEVATE THE BRAND AWARENESS IN A NEW STRATEGIC POSITIONING.










CREATIVE STRATEGY

CREATING THE X MANIFESTO TO COMMUNICATE THE X DIAVEL DOUBLE SOUL ACROSS ALL BRAND CHANNELS. 
THE NEW XDIAVEL BREACHES THE WORLD OF CRUISERS, MERGING CONCEPTS THAT APPARENTLY STAND WORLDS APART.











CREATIVE DIRECTION

CREATING THE BRAND STATEMENT “THE GENTLEMAN AND THE BASTARD”.
TO EMBODY TWO OPPOSITE AND COMPLEMENTARY SOULS: THE URBAN ONE, SOPHISTICATED BUT ALMOST REGULAR AND THE WILD ONE, BELONGING TO THE SPHERE OF EXTRA ORDINARY.













ESTABLISHING AN ICONIC FULL BLACK AND WHITE VISUAL FLOW TO HIGHLIGHT THE POWER OF OPPOSITES AND TO CREATE THAT TOUCH OF SOPHISTICATION.








DIGITAL ACTIVATION TEASER CAMPAIGN

GOING FULL BLACK
CREATING MYSTERY AROUND THE OFFICIAL LAUNCH PREMIERE













INSTAGRAM TEASER MANIFESTO


SETTING THE MANIFESTO STATEMENTS FROM THE TEASERS TO THE DIGITAL CONTENTS.








ADV CAMPAIGN

BUILDING THE STORYTELLING TO ENTER INTO THE CRUISER WORLD IN A TOTALLY DIFFERENT WAY.
ARE YOU READY TO CHANGE POSITION?










PRINT CAMPAIGN








CREATIVE DIRECTION:
LUCA PILUTZA
LIFESTYLE PHOTOGRAPHY:
RAQUEL CHICHERI
DYNAMIC PHOTOGRAPHY:
MARCO CAMPELLI

STILL LIFE PHOTOGRAPHY:
SIMONE MANZO

PRODUCTION:
515 / BBB






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