DUCATI
XDIAVEL 

CREATING A 360° CAMPAIGN FOR THE FIRST EVER FEET FORWARD DUCATI.
ARE YOU READY TO CHANGE POSITION? 

DRIVING A NEW DUCATI AESTHETIC FROM THE TEASER TO THE CAMPAIGN.
CREATING AN INTEGRATED COMMUNICATION SYSTEM, USING DISTINCTIVE CONTENTS TO ELEVATE THE BRAND AWARENESS IN A NEW STRATEGIC POSITIONING.

CREATING THE X MANIFESTO TO COMMUNICATE THE X DIAVEL DOUBLE SOUL ACROSS ALL BRAND CHANNELS. 
THE NEW XDIAVEL BREACHES THE WORLD OF CRUISERS, MERGING CONCEPTS THAT APPARENTLY STAND WORLDS APART.

CREATING THE BRAND STATEMENT “THE GENTLEMAN AND THE BASTARD”.
TO EMBODY TWO OPPOSITE AND COMPLEMENTARY SOULS: THE URBAN ONE, SOPHISTICATED BUT ALMOST REGULAR AND THE WILD ONE, BELONGING TO THE SPHERE OF EXTRA ORDINARY.

ESTABLISHING AN ICONIC FULL BLACK AND WHITE VISUAL FLOW TO HIGHLIGHT THE POWER OF OPPOSITES AND TO CREATE THAT TOUCH OF SOPHISTICATION.

GOING FULL BLACK
CREATING MYSTERY AROUND THE LAUNCH PREMIERE

SETTING THE MANIFESTO STATEMENTS FROM THE TEASERS TO THE DIGITAL CONTENTS.

BUILDING THE STORYTELLING TO ENTER INTO THE CRUISER WORLD IN A TOTALLY DIFFERENT WAY.