DUCATI
XDIAVEL 



WE’VE WORKED ON THIS LAUNCH CURATING:STRATEGY, BRANDING, CREATIVE DIRECTION, COPYWRITING, BRAND CONTENTS, WEB PLATFORM, PHOTOGRAPHY AND VIDEOGRAPHY.






VIDEO TEASER




PRINT CAMPAIGN




LAUNCH VIDEO




PRINTED MATERIALS




IG CAMPAIGN




CONCEPT:
THE GENTLEMAN & THE BASTARD

THE RUDE GENTLEMAN IS A SUCCESSFUL MAN IN THE
WORKING AND SOCIAL SCOPE. CURED AND REFINED IN HIS DRESS CODE, HE HAS A REBEL SIDE. HE EMBODIES TWO OPPOSITE AND COMPLEMENTARY SOULS: AN URBAN ONE, SOPHISTICATED BUT ALMOST REGULAR, AND A WILD ONE, BELONGING TO THE SPHERE OF EXTRA ORDINARY.


THE DUCATI X DIAVEL IS DAUNTLESS, IRREVERENT, UNHEARD OF, THE NEW XDIAVEL BREACHES THE WORLD OF CRUISERS, MERGING CONCEPTS THAT APPARENTLY STAND WORLDS APART. TRAVELLING AND RELAXING TO THE COMFORT OF FORWARD CONTROLS COMBINES WITH THE PERFORMANCE AND HANDLING OF A REAL DUCATI. THE NEW DUCATI TESTASTRETTA ENGINE RECONCILES THE TWO DIFFERENT PERSONALITIES OF THE XDIAVEL, ENSURING SUPERBIKE MUSCLE AND A FLAT TORQUE CURVE FROM THE LOW REV RANGE UPWARDS.




Creative direction: Luca Pilutza
Production: 515 creativeshop



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