DAINESE




DESIGNING THE NEW IDENTITY FOR THE ICONIC TECHNICAL PROTECTIVE EQUIPMENT BRAND.
SAFETY INNOVATIONS FROM DYNAMIC SPORTS GEAR TO THE NASA ASTRONAUTS SPACE SUITS.










CREATIVE STRATEGY AND DESIGN

SETTING THE BRAND STRATEGY WITH SURGICAL ATTENTION TO DETAILS. GOING FROM COMPLEXITY TO SIMPLICITY. SILENTLY REVOLUTIONIZING THE BRAND DNA. 






















DAINESE SETTANTADUE
AGV LEGENDS




GIVING NEW LIFE TO THE LEGACY OF THE DAINESE GROUP REDEFINING THE ROOTS AND THE IDENTITY OF DAINESE SETTANTADUE AND AGV LEGENDS HERITAGE BRANDS.










CREATIVE STRATEGY


“NEVER TOUCH THE ICON” 
SETTING THE STRATEGY
TO KEEP THE ORIGINAL IDENTITY AS IT WAS CREATING THAT SENSE OF BELONGING AND LOYALTY TO THE ICONS OF MOTORCYCLE RACING.










CREATIVE DIRECTION BRAND DESIGN

DESIGNING THE BRAND IDENTITY WITH A NOSTALGIA APPROACH ENHANCING THE ORIGINAL SOULS AND SPIRIT OF THE BRANDS











CREATIVE DIRECTION 

CREATING THE VISUAL COMMUNICATION STRUCTURE DEFINING THE ITALIAN DNA WITH ICONIC ARCHIVE PHOTOGRAPHS















CREATIVE STRATEGY
CREATIVE DIRECTION
DESIGN:
LUCA PILUTZA








BACK













Ru