AUDI E-TRON
MAGNUM PHOTOS
PORTRAYING A DOCUMENT OF THE NEW ERA IN CAR PRODUCTION, THE ZERO EMISSIONS AUDI E-TRON PLANT, THROUGH THE LENSES OF MAGNUM PHOTOGRAPHERS GUEORGUI PINKHASSOV AND PAOLO PELLEGRIN.
CREATIVE DIRECTION
CAPTURING REFLECTIVE SURFACES, THE ROBOT’S STRENGTH AND GRACE AS WELL AS THE FACTORY WORKER’S DEDICATION AND PASSION, THEY PRODUCED A SERIES OF PHOTOGRAPHS THAT REVEAL THE INNOVATION, QUALITY, AND ATTENTION TO DETAIL, THAT DEFINE THE AUDI E-TRON TECHNOLOGY.
"IT WAS QUITE FASCINATING TO WORK THROUGH THE VARIOUS STAGES OF CREATION WITHIN THIS ORGANISM, OR WITHIN THIS WOMB, IF YOU WILL" PAOLO PELLEGRIN
PHOTOGRAPHY:GUEORGUI PINKHASSOV
PAOLO PELLEGRIN
PRODUCTION:
515 / BBB
515 / BBB