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ABARTH



BUILDING THE NEW BRAND PATH BOOSTING THE ORIGINAL 1949 DNA INTO A NEW TIMELESS AND ENERGETIC VISUAL AESTHETIC.

KARL ABARTH FOUNDED ABARTH & CO IN 1949, OVER 10.000 INDIVIDUAL RACE VICTORIES, 10 WORLD RECORDS AND 133 INTERNATIONAL TITLES ARE PART OF THE RACING HERITAGE BEHIND ABARTH & Co.










CREATIVE STRATEGY & DIRECTION

GIVING LIFE TO THE "JOY OF EMPOWERMENT" BRAND STRATEGY AND  SHOWING THE PERFORMANCE WITHOUT MOVING THE 500.








CREATIVE DIRECTION

DIRECTING THE BRAND DISCOVERY TO THE NEXT LEVEL. A 360° CREATIVE APPROACH FROM A DIGITAL TO A PHISICAL BRAND AND PRODUCTS IDENTITY.










CREATIVE DIRECTION

A DYNAMIC IDENTITY DESIGNED TO CREATE A CONTEMPORARY TOUCH STRUCTURES WITH A BOLD VISUAL LANGUAGE






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CREATIVE DIRECTION & PRODUCTION

CREATING A POWERFULL PAST AND PRESENT STORYTELLING EMPOWERING THE FOUNDER MESSAGES "EVERITHING YOU KNOW ABOUT SUPER CARS IS WRONG. NOTHING IS LIKE AN ABARTH! SIZE, SHAPE, SPEED AND SPIRIT."

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A SERIAL YOUTUBE DOCUMENTARY SERIES
FOLLOWING THE ABARTH LEGACY AND THE NEW REBORN.


THE ABARTH WAY TEASER - 69 YEARS IN 15 SECONDS




DO YOU KNOW THIS MAN?  - THE CARLO ABARTH LEGACY




THE ABARTH 595  - IN 5.95 SECONDS








CREATIVE DIRECTION AND DESIGN

CURATING OFFICINE ABARTH & CO HEADQUARTER.
AN IMMERSIVE EXPERIENCE THAT BLENDS THE BRAND'S THREE SOULS OF HERITAGE, RACING, AND COMMERCIAL, CONNECTING PAST, PRESENT, AND FUTURE.











CREATIVE DIRECTION
BRAND STRATEGY 
BRAND DESIGN 
BRANDED CONTENTS
HEADQUARTER DESIGN


CREATIVE DIRECTION: LUCA PILUTZA
DESIGN TEAM: LUCA PILUTZA, RICCARDO SORGENTE
ANDREA PUGLIESE, MASSIMO TANGANELLI, ALICE LOTTI
ALESSANDRO BLENGINO, ROBERTO PIAZZOLA.
FILM TEAM: MATTIA NAPOLI, ANDREA BERTOLA, NICOLO DRAGONI, ALESSANDRO PIETRANTONIO
MEDIA: TV, PRINT, WEB, YOUTUBE
PRODUCTION: 515
  


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